A woman finds that a self-improvement program called Initiative is littered with terrifying secrets.

Cassidy Merteuil, the distant cousin of Kathryn Merteuil, arrives in Santa Barbara, California to attend college. There she meets Jason Argyle, a former friend from her high school also attending the school. Jason gets a roommate, Patrick Bales. Jason and Patrick form a mean-spirited partnership of seducing and dumping various young women on campus. When both of their latest conquests bore them, Jason bets Patrick if they can seduce a particular newcomer, who is under the wing of Cassidy. But...